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A2SM
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Wayfinding system that inspires and engages employees to move throughout the building on foot, promoting physical activity and well-being in the workplace while maintaining clear navigation for staff, clients, and visitors. We developed a hiking-inspired navigation concept that transforms vertical movement into an engaging journey, making stair use appealing by creating a metaphorical hiking experience within the office environment. The wayfinding system employed familiar trail markers and directional symbols, creating a cohesive narrative that guides users through their "hiking journey" as they navigate between floors and departments. The system creates a more relaxed daily atmosphere for employees, clients, and visitors while seamlessly integrating with the overall interior design concept, making SEB's workplace feel less corporate and more connected to natural environments.
Hiking-inspired navigation concept that transforms vertical movement into an engaging journey, making stair use appealing by creating a metaphorical hiking experience within the office environment.
Natural wood plates soften traditionally strict and formal bank environment
From contextual signage adaptation to designed infographics
Trophy wall what celebrates big wins hides the shining prizes in closed shelfs to become an integral part of interior
